I was listening to the radio the other day as I drove to work. Every morning the hosts do a "news" segment. Typically it's pop-culture or other quirky items they wish to draw their listeners' attention to. That morning they read an article about the creation of alcohol-infused water. No joke. This water is a malt beverage that is said to be highly carbonated. It is supposed to be tasteless, odorless, and colorless.
I found this picture of the beverage at http://foodbeast.com/content/2012/07/18/introducing-new-air-alcoholic-water-in-a-can/ if you care to look at the article yourself.
I'm not against alcohol by any means. In fact I do drink on occasion so clearly my issue is not with the creation of another beverage. My issue is the demographic it's being marketed to. Currently, according to the above article, the beverage is being tested on young adults.
College Parents of America, perhaps not the most reputable website I could have used but I used it none the less, indicates an alarming number of incidents of college students injured from the use of alcohol. The company marketing the new water-alcohol beverage, Mckenzie River Corporation (MRC) is promoting their new product at night clubs. What age frequents night clubs? 18-35 year olds.
Alcohol dependence and abuse is growing in this country. Why create a beverage that will make it easier for functioning alcoholics to continue drinking? While the beverage reportedly only contains 4% alcohol, it still seems irresponsible to sell this product.
A ban on alcohol is impracticle and ridiculous. I'm not advocating for a regression to the Temperance Movement of the 1830s. I do think, however, that with the creation of beverages such as this, this country needs to develop a better system when dealing with DUIs and underage drinking. This country has some of the laxest repercussions in the world with the one of the highest rates of alcohol-related deaths.
Do you see a problem with this?
I do.
I found this picture of the beverage at http://foodbeast.com/content/2012/07/18/introducing-new-air-alcoholic-water-in-a-can/ if you care to look at the article yourself.
I'm not against alcohol by any means. In fact I do drink on occasion so clearly my issue is not with the creation of another beverage. My issue is the demographic it's being marketed to. Currently, according to the above article, the beverage is being tested on young adults.
College Parents of America, perhaps not the most reputable website I could have used but I used it none the less, indicates an alarming number of incidents of college students injured from the use of alcohol. The company marketing the new water-alcohol beverage, Mckenzie River Corporation (MRC) is promoting their new product at night clubs. What age frequents night clubs? 18-35 year olds.
Alcohol dependence and abuse is growing in this country. Why create a beverage that will make it easier for functioning alcoholics to continue drinking? While the beverage reportedly only contains 4% alcohol, it still seems irresponsible to sell this product.
A ban on alcohol is impracticle and ridiculous. I'm not advocating for a regression to the Temperance Movement of the 1830s. I do think, however, that with the creation of beverages such as this, this country needs to develop a better system when dealing with DUIs and underage drinking. This country has some of the laxest repercussions in the world with the one of the highest rates of alcohol-related deaths.
Do you see a problem with this?
I do.
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